“People will
not see your struggles, they only see your successes” – internet
Definition:
Failure is the inability to achieve your goal, set by you or society.
1947 |
Loss of father, left mother as voiceless widow in a poor farmers
joint family, in the tiny village. Aged 4. (Though this was not my failure,
it had caused many) |
1959 |
Failed miserably in Maths, with 10% marks. Humiliated
punishment: stand up whole day in front of whole class. Higher secondary and
multipurpose school (Bobbili Samasthanam high school. I was ridiculed by
nickname “Pidathala Balaram” “Pidathala” in Telugu means broken clay vessals,
absolutely useless. |
1960 |
Unable to join B.E in Kakinada engineering college as I
could not get scholarship and uncle said “No Money” |
1964 |
Failed L.M.E(Diploma/Licenciate in Mechanical Engineering)
in “Theory of Machines”. I have to reappear for exam in October. Mummy
secretly paid fees. |
1965 |
Most of my stories rejected by Telugu magazines. No story ever won any competetion |
1965 |
Unemployed for a long time inspite of daily struggle &
shame in village as I was very poor in farming |
1970 |
Severely sick at Royal college of Art, London due to
vegetarianism, high cost and no one to care for me. Not informed mother as
she worries. |
1973 |
Broke up relationship with German girlfriend, Sibyl Gerold. |
1973-83 |
My dream design project “Bicycle for India”, won 4 patents
and made as prototypes; but not manufactured till date. |
1979+ |
In spite of being chief co-ordinator of world’s first ever
conference on “Design for Development” supported by UNIDO and ICSID; it did
not achieve the goal of establishing Design as key elements in industry or as
key element in education. “Ahmedbad declaration” signed by 37 country
delegates had no effect on government of India. |
1975-85 |
As chairman of extension programs of NID, established
Design cells in Delhi, Hyderbad, Bangalore, Calcutta and Chennai. Inspite of
this, there is no impact of design on small & medium sector industries in
India. |
1980 |
As I was born in farmer community in village, I
wanted to design for agriculture sector. I guided a new bullock-cart design
project. Student designer: Mohan chandra But it was rejected by farmers as it
didn’t convince them. |
1980 |
With graphic designers Yashwant chaudry, co-founded
S.I.D.I(Society of industrial designers of India). I was vice president of
SIDI for many years. After yashwant’s untimely death and logistics
problems SIDI died away. |
1981 |
Guided “Harvesting implements” design project.
Students: Abir Mullik and Aravind Merchant. Prototypes were made and tested
at Mohanbhai parekh’s krishi yantralaya in Bardoli The new designs were badly criticized by Nobel
LAUREATE V.S.Naipal in his book “India: A wounded civilization”. It was big
blow to students wanting to work for the Agriculture sector. |
1983 |
Established “Craft design center” as NID-campus 2 in
Ahmedabad for young men from craft families all over India. After one year the project discontinued due to lack
of funds. |
1984 |
With co-designer Nilam Iyer, did field work and
documented “Palm product design possibilities” for all India Handicrafts
Board. The documentation was accepted but not acted upon. |
1986 |
Applied for “Fullbright Fellowship” but not got
selected. |
1988 |
Second time applied for Fullbright fellowship but
not got selected |
1990 |
With wife Padmini textile designer, founded a
charitable trust by the name “Varnam” for doing research on natural dyes and
Indian culture. Trust got registered. It could not take off due to lack of
finances. |
1993 |
Applied for grant to research & documentation on
“Burra Katha” a dying Telugu traditional ballod singing once most popular, to
“Foundation for traditional arts”,Bangalore. I failed to get the grant. |
1999 |
Design teacher training is a crying need in India.
For this cause, I conducted programmes called “Faculty Development
Programmes” (FDP). The programmes remained majorly experimental and not
evaluated nor standaerdised for posterity. |
1995 |
As my sabbatic year in Japan, I translated “Farewall to the
Gods” by Marathi author D.B.Mokashi, an outstanding novel, into Telugu as “దేవుళ్లకు వీడ్కోలు” (Devullaku veedkollu).
An NID film professor N.R.Murthy took the original manuscript and vanished. I
kept no copy. Later I got into trouble with the D B Mokashi family as they
came to know that the Telugu novel was made as Telugu film & no credits
given to Mokashi family nor royalty. I had to profusely apologise to Mokashi
family. I have re-translated the book again but failed to publish
it! |
2011 |
As part of 9 experts, authored the UDIP(Universal Design
India principles) which will apply specifically to Indias socio-cultural
background. These principles remained only on paper and not
implemented. |
2011 |
Conducted a unique “Bad Design” course as an elective for
SRISHTI Design school in Bangalore with exciting results. But the course was neither publicised nor continued. |
2004-18 |
Established UNIVERSAL DESIGN as a regular mandatory course
in the design curriculum at DJAcademy of Design. After I left DJAD in 2018
the UD course was removed. |
2015 |
Organized international conference on UD which resulted in
UD declaration for India. At international association of UD, I won grand
jury award for best UD education in world yet UD declaration had no effect on
the government. |
2016 |
Made a proposal for “Indian Design museum” like the calico
museum of textiles, to be established at DJ Academy of design. A very useful
and unique educating tool. The DJAD management was not interested! |
2018 |
Anant National university, Ahmedabad offered to publish my
2 seminal writings; 1. History of Indian Design
and 2. Universal Design in India – collection of papers presented by me at
international conferences. ANU formed teams working on these publications. For reasons unknown, these were never published. |
2005-18 |
Founder dean of DJ Academy of deign where I established an
academic culture like that of Indian traditional “Guru Kulam” which is
learning family; small, cohesive and informal. Student strength was kept less
than 30 and best professional designers were brought to teach as visiting
faculty. Quality was paramount. When I left in 2018 the academy changed the whole
culture and became commercial. |
2018 |
Prompted and nominated by longtime colleagues such as
Dalwadi, applied for “YIDAN PRIZE” for social design & for establishing
humanitarian project. I submitted a proposal based on my “Barefoot” Designer
Concept to teach & spread design teaching in Indian villages, my life
long wish. I however did not get the prize! |
2019-20 |
As founder dean established a unique design school called “Aram
Center for Arts, Design and Environmental Studies (ACADES) which offered
holistic learning, where yoga, meditation; life style changes, food based on
“Siddha” principles; etc. were part of learning. Parents became frequent
consultants. Due to fights among trustees and huge legal battles, the
whole venture; collapsed. My salary was not paid. This is not only damaged my reputation but left a deep scar
of trauma in me. |